Skip to main content

Is Amazon Getting into the Author Marketing Business?

I just received an email and a survey from Amazon's KDP program asking me a number of questions.

Every single question was geared toward determining what I have done to market my books. From writing on this blog to hiring the lovely Consetta Parker, they wanted to know everything.

What was the hardest thing about marketing? What was the most expensive? What was the easiest? What was I doing currently?

Then, they started asking questions about how much money I was spending on such efforts.

The email stated thusly:
As part of Kindle Direct Publishing’s ongoing effort to provide you with better services and support, we would like your feedback. Please help us by taking this short online survey which asks about your opinions and experiences with book marketing and more.
I think it's a prudent move for Amazon to get into book marketing, but they don't need to do a whole lot for it. All they'd need to do is hire a few readers to elevate the good stuff on the site and review it. That would be marketing enough. If I had to pay a small premium to get Amazon to read my book and decide whether or not it should get a review and better algorithm results, I'd be happy to do it. My books are well-reviewed enough and sell well enough that I wouldn't imagine I'd have a problem qualifying for something like that.

I'm not sure what I'd pay, but if Amazon is getting into that business, I'd certainly consider it.

But are they diving in to just take more money from the stereotypical bad self-publisher who can't figure out why their book isn't selling?

I've heard that Amazon's model isn't to sell 1,000,000 copies of a bestseller, but to sell 1 copy of a million poor sellers. To them, it's all the same. If they could do the same thing with marketing services to the same people, that would make lots of financial sense.

A survey from authors who utilize their desktop publishing is clearly an exploratory step. We'll see what comes next.

Comments

Popular posts from this blog

The End of an Era and a New Beginning

It's been a long time coming, but I think an upgrade to my web presence was long overdue. I began this blog in 2005 and it's served me well over the last 13 years. My goal in those early days was to write a short story every month. Back then, that was the only writing I was doing. This website, then called "Bryan's Short Story Corner," got me into a regular writing habit. One that I still maintain today. I hoped it would help me get eyeballs on my words and, looking back at some of those early short stories, I shouldn't have wanted any of those eyeballs looking. Today, my Patreon fills that void. There is a dedicated group of supporters there that help subsidize my ability to write short stories on the regular. After I started publishing books, this blog morphed into a place to talk about my projects and writing and it worked well enough for that for a long time. But now I have Twitter and Medium for those functions and they have much cleaner and easi...

Anatomy of a Scene: All the President's Men

All the President's Men is one of those perfect movies. Based on a stunning true story with a brilliant screenplay from William Goldman (we've already gone through one of his scenes here with Butch Cassidy and the Sundance Kid ), it's a movie that brings all of the elements of character, plot, and drama together in a way that makes me really love and admire it.  The scene I want to go through is one that comes during a particularly trying time in the film. For those unaware, this film tells the tale of Woodward and Bernstein, the Washington Post reporters who cracked the Watergate story. And now, looking back on it, it all feels like one big victory, but it was marked by a number of defeats.  This is them reporting to their skeptical editor, Ben Bradlee (played brilliantly by Jason Robards) about where their investigation is at. Immediately preceding Woodward and Bernstein walking in, a salesman is trying to sell Bradlee on features his papers doe...

LTUE

I've been MIA for a while and for that I apologize. First, The Last Jedi sort of took over in December. And then I had surgery in January and spent a couple of weeks doing a whole lot of nothing but recovering. I'm back now. I'm getting things done and I hope to be back in this space regularly. In the meantime, I wanted to let you know about my schedule for LTUE, the writing symposium held annually down in Provo, Utah. I'll be on a panel today, as well as doing a book signing, and doing two panels tomorrow. Here is my schedule: Friday: 4:00 pm - Podcasting: How Not to Screw it Up  Provo Marriott - Elm I'll be joined with a couple of other podcasters to discuss the ins and outs of podcasting. 7:00 pm - Book Signing  Provo Marriott - Cascade C I'll be signing and selling books for two hours. Saturday: 10:00 am - How to Run a Killer Game Kickstarter Provo Marriott - Amphitheatre I'll be talking about my experience with Kickstarter in ...