Skip to main content

Is Amazon Getting into the Author Marketing Business?

I just received an email and a survey from Amazon's KDP program asking me a number of questions.

Every single question was geared toward determining what I have done to market my books. From writing on this blog to hiring the lovely Consetta Parker, they wanted to know everything.

What was the hardest thing about marketing? What was the most expensive? What was the easiest? What was I doing currently?

Then, they started asking questions about how much money I was spending on such efforts.

The email stated thusly:
As part of Kindle Direct Publishing’s ongoing effort to provide you with better services and support, we would like your feedback. Please help us by taking this short online survey which asks about your opinions and experiences with book marketing and more.
I think it's a prudent move for Amazon to get into book marketing, but they don't need to do a whole lot for it. All they'd need to do is hire a few readers to elevate the good stuff on the site and review it. That would be marketing enough. If I had to pay a small premium to get Amazon to read my book and decide whether or not it should get a review and better algorithm results, I'd be happy to do it. My books are well-reviewed enough and sell well enough that I wouldn't imagine I'd have a problem qualifying for something like that.

I'm not sure what I'd pay, but if Amazon is getting into that business, I'd certainly consider it.

But are they diving in to just take more money from the stereotypical bad self-publisher who can't figure out why their book isn't selling?

I've heard that Amazon's model isn't to sell 1,000,000 copies of a bestseller, but to sell 1 copy of a million poor sellers. To them, it's all the same. If they could do the same thing with marketing services to the same people, that would make lots of financial sense.

A survey from authors who utilize their desktop publishing is clearly an exploratory step. We'll see what comes next.

Comments

Popular posts from this blog

The Missed Opportunities of Days Gone By

“Hello?” I said into the phone, accepting the call from a number I didn’t recognize. “Hey,” the feminine voice on the other replied, as though I should know the sound of her voice. At a loss, I said, “Can I help you?” “It’s Brooke.” Her name stopped me. It couldn’t possibly be her. We hadn’t spoken in years, a decade perhaps. “Brooke?” “Yeah, Brooke Baker. This is Mark, right?” Jesus Christ. It was her. “Yeah, it is Mark. Brooke. Wow. How are you? It’s been a long time since… well… since anything.” “I know.” “So, how are you doing?” “Okay, I suppose…” Her voice belied her words, though. Something was up. “I… It’s just been so long and I guess I wanted to hear your voice.” “I don’t think I had a number for you. Ever. I offered a couple of times, but…” “I was a brat back then.” And that’s how a random phone call turned into a two-and-a-half hour catch-up session. We spoke of everything under the sun: people we still knew, how different we were, h

Anatomy of a Scene: The Third Man

It's time again to break down a classic scene. One that's well-written and, in my view, a fine example of excellent craft. I've done some of these articles from books (like The End of the Affair   and Starship Troopers ) and other movies (like Citizen Kane , City Lights , Raiders of the Lost Ark , and Butch Cassidy and the Sundance Kid ), but now it's time to take a look at a scene from The Third Man . It blends the best of Orson Welles (as he's in the film and drives this scene) and Graham Greene, who wrote this particular screenplay. Before we get to the scene, we need some context. The Third Man is a tale of the black market in Vienna, just after World War II. It's about a cheap, dime-store Western novelist named Holly Martins (played by Joseph Cotton) and his friend Harry Lime (Orson Welles.) Lime offered Martins a job in Vienna, so Martins leaves America and arrives, only to find that Harry Lime is dead. Penniless, without a friend or reason to be

Anatomy of a Scene: All the President's Men

All the President's Men is one of those perfect movies. Based on a stunning true story with a brilliant screenplay from William Goldman (we've already gone through one of his scenes here with Butch Cassidy and the Sundance Kid ), it's a movie that brings all of the elements of character, plot, and drama together in a way that makes me really love and admire it.  The scene I want to go through is one that comes during a particularly trying time in the film. For those unaware, this film tells the tale of Woodward and Bernstein, the Washington Post reporters who cracked the Watergate story. And now, looking back on it, it all feels like one big victory, but it was marked by a number of defeats.  This is them reporting to their skeptical editor, Ben Bradlee (played brilliantly by Jason Robards) about where their investigation is at. Immediately preceding Woodward and Bernstein walking in, a salesman is trying to sell Bradlee on features his papers doe